Skills & Expertise
Marketing
Comprehensive marketing expertise including digital marketing, brand management, content strategy, and analytics-driven marketing decisions.
SkillsMarketing
Marketing
Driving growth through strategic marketing
Comprehensive marketing expertise including digital marketing, brand management, content strategy, and analytics-driven marketing decisions.
Developed marketing strategies driving 200% engagement growth
Core Competencies
- Digital Marketing
- Brand Management
- Content Marketing
- Marketing Analytics
Professional Experience
(2)Direktur Operasional (COO)
PT Sambel Korek DNO
2021 - 2024
Developed and executed marketing strategies for premium brand positioning in competitive F&B market.
Implemented product differentiation strategy targeting upscale market segments
Built premium brand positioning driving 40% revenue growth
Developed marketing strategies driving 200% engagement growth
Strategic market positioning for premium sambal product lines
Brand PositioningProduct MarketingMarket StrategyPremium Branding
Founder & CEO
CV Solusi Automasi Indonesia (Automate All)
2019 - 2022
Digital marketing and content strategy for B2B tech startup targeting enterprise clients.
B2B digital marketing for RPA solutions targeting enterprises
Content marketing strategy for startup visibility and thought leadership
B2B MarketingDigital MarketingContent Strategy
Knowledge Topics
(2)Recommended Reading
(8 books)Curated reading list for deepening expertise in marketing. Full details, summaries, and reading pathways available in The Athenaeum.
T1
How Brands Grow: What Marketers Don't Know
Byron Sharp
T1
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller
T1
This is Marketing: You Can't Be Seen Until You Learn to See
Seth Godin
T2
Influence: The Psychology of Persuasion (Expanded Edition)
Robert Cialdini
T2
Positioning: The Battle for Your Mind (40th Anniversary Edition)
Al Ries & Jack Trout
T2
Dotcom Secrets: The Underground Playbook for Growing Your Company Online
Russell Brunson