Skills & Expertise
Strategic Management
Comprehensive knowledge in strategic planning, corporate strategy, competitive analysis, and organizational transformation. Focused on creating sustainable competitive advantages and driving business growth.
SkillsStrategic Management
Strategic Management
Driving organizational success through strategic thinking
Comprehensive knowledge in strategic planning, corporate strategy, competitive analysis, and organizational transformation. Focused on creating sustainable competitive advantages and driving business growth.
Led 40% revenue growth at PT Sambel Korek DNO through strategic transformation
Core Competencies
- Strategic Planning & Competitive Analysis
- Corporate Strategy & Value Creation
- Change Management & Organizational Development
- Business Model Innovation
Professional Experience
(3)Direktur Operasional (COO)
PT Sambel Korek DNO
2021 - 2024
Led strategic transformation through product differentiation, market positioning, and operational excellence resulting in highest revenue in company history.
Implemented product differentiation strategy targeting upscale market segments
Achieved 40% YoY revenue growth through strategic pricing and positioning
Expanded distribution from 50+ to 200+ retail partners across Jabodetabek
MBA thesis: "Evaluation of Product Differentiation Strategy at PT Sambel Korek DNO"
Product DifferentiationMarket PositioningRevenue GrowthStrategic Pricing
Founder & CEO
Virtus Futura Consulting
2021 - 2024
Built consulting practice providing strategic advisory for healthcare and F&B sectors with portfolio value >IDR 1T (~USD 71M).
IDR 331B hospital feasibility study - secured board approval & financing
F&B scale-up: IDR 100M to IDR 1B monthly revenue in 18 months
Healthcare turnaround - clinic network from loss to profitability
Multi-clinic governance models for regional expansion
Feasibility StudyBusiness TurnaroundStrategic AdvisoryGrowth Strategy
Civil Servant (ASN)
Ministry of Housing & Settlement Areas
Aug 2024 - Present
Supporting ministerial policy drafting for digital transformation strategy across national housing programs.
Support ministerial policy drafting for digital transformation
Evaluate procurement proposals >IDR 10B with technical due diligence
Policy StrategyDigital TransformationGovernment Strategy
Knowledge Topics
(5)Recommended Reading
(4 books)Curated reading list for deepening expertise in strategic management. Full details, summaries, and reading pathways available in The Athenaeum.
T1
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.
Brené Brown
T1
Empowered: Ordinary People, Extraordinary Products
Marty Cagan & Chris Jones
T2
Leadership Is Not a Solo Sport
Dan De Cremer
T2
Crucial Conversations: Tools for Talking When Stakes Are High
Joseph Grenny, Kerry Patterson, et al.